1. They are easy to run, which saves you time and resources.
2. They go viral by nature, which means more people see your brand.
3. They can be less expensive than traditional online promotions, so you free up your budget.
4. They don’t require a lot of lead time, which means you get your message out faster.
5. They are one of the best ways to provide incentives for engaging with your brand.
6. They give you user-generated content for future marketing opportunities.