Online/Mobile & Social
To promote its new line of American Kennel Club™ Select products for pets, Big Lots offered a photo and video skill contest. Participants entered by providing a photo or video of their dog via online and mobile entry site, Facebook App entry site or by posting on Instagram with the contest hashtag. A panel of judges determined five finalists based on pre-determined criteria and then the public voted on their favorite finalist to determine the winner. The Grand Prize winner received a year supply of American Kennel Club Select products and a photoshoot with a professional photographer.