Dick’s Sporting Goods

The Dick’s Sporting Goods “New Year New You” Sweepstakes

Online/Mobile

As part of its “Start Your New Year Off Right” Campaign, Dick’s Sporting Goods offered a sweepstakes to its customers. Participants visited the sweepstakes microsite, completed an entry form, including their New Year’s Pledge for the chance to win one of ten $500 Dick’s Sporting Goods Gift Cards. Entrants were given the opportunity to share the sweepstakes with their social network on Facebook, Pinterest and/or Twitter.

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