Barbara Laughton, CEO
Barbara Laughton is a senior marketing and brand specialist with over 20 years’ experience on both the agency and client side in strategic communications and brand management in advertising, public relations, media buying, new business development, market research, web development and strategic planning services.
Prior to joining US Sweeps in 2008, she served as Vice President of Jay Advertising, a $125 million Interpublic/McCann WorldGroup Agency, from 1994 to 2007.
As chief marketing officer and strategist for the agency, she directed client relations, branding, marketing and account planning for all accounts. This included directing activities in market research, brand identity and brand positioning.
She joined US Sweepstakes in 2008 as Marketing VP and assumed the presidency in 2009, succeeding her husband Doug Laughton, founder and chairman of US Sweepstakes. She directs the Time Inc. account (Real Simple, People, Cooking Light, InStyle, Health, Southern Living, This Old House etc.) as well as LOFT, Almay Revlon, Raymour & Flanigan and other consumer products groups that include packaged goods, banking, automotive, food & beverage, healthcare and retail categories.